POPSUGAR MUST HAVE IDENTITY

Concept, direction, and design of the Popsugar Must Have brand identity. Assets included multiple use-case logo system, tiered packaging design, evergreen product and lifestyle photography, and email marketing for the brand reveal.

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VERTICAL LOGO

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HORIZONTAL LOGO

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VERTICAL CATEGORY LOGO

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HORIZONTAL CATEGORY LOGO

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CO-BRANDED LOGO

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SOCIAL LOGO

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MINI BOX

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MONTHLY BOX

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LIMITED BOX

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CO-BRANDED BOX

(LUXURY)

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CO-BRANDED BOX

(AFFORDABLE)

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PHOTOGRAPHY

Maria Del Rio
Sheila Gim

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